About us: 

Latch was founded in NYC a decade ago with a vision to create unparalleled experience for residents through hardware and software. Now after 100+ million locks, we're continuing that vision to transform how people interact with spaces everywhere. With our newly established headquarters in St Louis we are continuing to unify access to spaces, services, and experiences that redefine the way we live, work, and connect. 

Latch is a part of DOOR with the mission to enhance the residential living experience with its DOOR app, which brings together products, services, technology, and community to reduce costs for building owners and deliver the living experience residents expect in today’s world. Built on the strong foundation Latch established with its access control and entry systems, the DOOR app is anchored by the Doorman, an AI assistant that combines the technology and unique data of each building to serve timely and relevant information to residents and property managers. From access control to monitoring for leaky toilets and checking the status of amenities and service providers, DOOR supports all the needs of residential living in one, easy-to-use app.

About the Role:

The Content Marketer is responsible for executing content initiatives that support SEO, thought leadership, product marketing, and sales enablement. This individual will work closely with the Head of Marketing, taking direction on strategy while owning day-to-day content creation. They will help drive brand awareness, lay the foundation for inbound lead generation, and support sales with customer-facing materials.

Key Responsibilities:

1. SEO & Organic Growth Support

• Assist in writing SEO-driven content such as blog posts, landing pages, and website updates under the guidance of the Head of Marketing.
• Conduct keyword research and optimize content for search engines, ensuring alignment with DOOR’s demand generation strategy.
• Support the implementation of on-page SEO best practices, including meta descriptions, internal linking, and readability improvements.
• Track organic performance metrics (traffic, engagement, keyword rankings) and suggest adjustments based on insights.

2. Thought Leadership & Brand Authority

• Draft industry-relevant blog posts, customer success stories, and short-form articles that establish DOOR as a thought leader.
• Help repurpose executive insights and internal research into LinkedIn posts, social media content, and newsletters.

3. Product Marketing Content

• Work with the Head of Marketing and Product Team to translate key product features into easy-to-understand one-pagers, solution briefs, and FAQs.
• Assist in creating customer-friendly content such as getting-started guides, onboarding materials, and email sequences.
• Help maintain an organized content library for product marketing collateral, ensuring sales and customer success teams can easily access up-to-date resources.

4. Sales Enablement & Customer-Facing Content

• Assist the Head of Marketing to support the creation of pitch deck slides, case studies, and sales email templates.
• Help create event materials, ensuring alignment with broader brand messaging and field marketing initiatives.

What Success Looks Like:

• A steady cadence of high-quality content that supports inbound lead generation, improves sales conversations, and enhances DOOR’s brand authority.
• Increased website traffic and engagement through SEO-optimized blog posts and content updates.
• A growing content library that supports marketing, sales, and product initiatives across multiple channels.

Ideal Candidate Profile:

• 1-3 years of experience in content marketing, copywriting, or a related field.
• Strong writing and editing skills, with the ability to simplify complex topics.
• Deep understanding of SEO principles, email marketing, and social media engagement.
• Ability to work independently while collaborating closely with the Head of Marketing to execute on strategy.
• Highly organized with attention to detail and the ability to manage multiple content projects at once.

This is a hands-on role where the candidate will gain exposure to multiple aspects of B2B marketing while playing a key part in building DOOR’s early content foundation. Strong execution skills and adaptability are essential, as this individual will be involved in a mix of writing, research, and collaboration with sales and marketing leadership. 

Joining us means:

• Having teammates all over the world in the US, Argentina, Spain and Romania.
• Collaborating in a fast-paced environment where you can apply what you have learned in new challenges, and, more importantly, grow your career.
• Being encouraged to invent and innovate within your role and working in a company where calculated risk-taking is highly encouraged and thinking outside the box is a must.

We embrace diversity and strive to create an inclusive environment for all.

Attention Job Seekers: Beware of job scams!

Job scams are on the rise, and you should take steps to protect yourself in your job search. Here are some guidelines to help you stay safe if you are applying for a job with Latch or Door:

• Communications from Latch or Door will always come from @latch.com or @door.com. Do not accept a job interview invitation with Latch or Door from anyone who does not contact you through an email that comes from @latch.com or @door.com.
• Latch never interviews candidates via Skype or in writing where you do not see the interviewer. All of our interviews happen either by video or in person.
• We  will never offer you a job based on a single conversation with someone claiming to be from our People organization. In all of our job interviews, you will always speak, by video or in person, with the hiring manager for the position.
• Do not share your sensitive personal information with anyone who purports to offer you a job at Latch or Door unless you verified that the offer is from Latch or Door (check email senders addresses). We will never ask you for your bank account information or your mother’s maiden name during the interview process.
• We will never ask you to purchase any equipment with a promise that we will reimburse you after you begin working for us.
• If you believe you were a victim of a job scam, you may report it to the FBI: https://www.ic3.gov/.